CBD product sales have increased five-fold since 2017. Much of this sales growth can be attributed to the increase in knowledge surrounding CBD’s various health benefits and the diversification of CBD product types.
CBD products in 2022 have moved beyond the scope of simple CBD oils and tinctures and have expanded into topical products, edibles, and oral sprays. Many of these products were created due to scientific advancements in understanding the body’s endocannabinoid system and the demand for unique and exciting CBD products.
Many CBD manufacturers have embraced this call-to-action by innovating their product lineup and presenting CBD in numerous ways. This includes:
1. Sträva Craft Coffee
Sträva is an up-and-coming coffee brand that has experienced widespread success since they introduced their lineup of hemp oil infused coffees. These coffees allow users to experience the calming effects of CBD alongside the stimulating effects of caffeine.
This innovation may help address the anxiety some people experience as an unwanted by-product of caffeine consumption. The product serves as a perfect marriage between two valuable compounds known to affect the body differently.
2. ReGen CBD Protein Powder
ReGen is a health supplement brand that made waves after introducing a CBD protein powder in 2018. This unique product was developed with the goal of helping bodybuilders experience the benefits of CBD and protein powder simultaneously.
Protein powder plays a vital role in helping bodybuilders build muscles by providing necessary amino acids. However, these amino acids don’t help address the fatigue and muscle aches associated with intense exercise. This is where the CBD comes in.
CBD may offer pain-relieving and inflammation-combatting properties that may be useful for bodybuilders after a workout.
3. Sacred Biology’s CBD Deodorant
Sacred Biology released a CBD deodorant in 2019 with the goal of helping consumers address certain health ailments through a unique topical product. This product contains mineral clays, essential oils, and vegetable powders that help address odor and perspiration issues. It also contains CBD oil believed to fight excessive sebum production, which may otherwise lead to the development of ingrown hairs and acne.
Innovations in Delta 8 Products
CBD product manufacturers have also made many innovations in the cannabinoid edibles, vaporizers, and flower markets. Freedom Health CBD has introduced numerous products containing modern Delta 8 to help users experience a range of effects. These products include:
Freedom Health CBD’s Delta 8 Brownies contain 0.3% Delta-8 THC. This extraordinary THC variety is among the hundreds of CBD compounds that occur naturally in cannabis plants, but at relatively low concentrations.
Delta 8 THC is less potent than Delta 9 THC, which is more commonly associated with cannabis’s psychoactive effects. This product serves as an excellent alternative for individuals who have difficulty with the potent effects of Delta 9 THC.
Freedom Health CBD introduced a fruity pebbles flavored Delta 8 vaporizer cartridge. It contains 95% Delta 8 THC and 5% terpenes for flavoring. The Delta 8 in this product was extracted from a hybrid strain developed by Alien Genetics.
This innovative product allows users to consume Delta 8 THC via a vaporizer, making it an excellent choice for users who wish to avoid the Delta 9 THC associated with most other cannabis vape extracts.
Freedom Health CBD’s Blackberry Kush Delta 8 is another innovation set to revolutionize the cannabis flower market. This hemp flower contains 8.5% CBG, 6.2% Delta 8 THC, and 15% total cannabinoids.
CBG is a non-psychoactive cannabinoid that possesses anti-inflammatory and antioxidant properties. This product may offer a range of therapeutic effects for users who want to benefit from consuming CBG, Delta 8, and CBD.
How Companies Can Innovate CBD Products
The companies mentioned above found success in the CBD industry by innovating in different ways. This included:
CBD Combinations with Other Compounds
Sträva and ReGen integrated CBD in products that would otherwise produce specific desired effects, such as increasing brain activity or promoting muscle-building. Similarly, Sacred Biology incorporated CBD into a topical product to address the specific issue of excessive sebum production.
Companies who wish to find similar success should consider incorporating CBD into different kinds of products. This includes unique types of edibles and topicals.
Freedom Health CBD has been thriving in the CBD market for introducing products containing different types of compounds. Many of their products, such as their Delta 8 THC cookies, contain Delta 8 THC, which offers an excellent alternative for users who would like to experience THC’s effects, but without the potency associated with Delta 9.
Companies can make similar strides by offering products containing unique types of compounds. For example, THC-O flower has become popular in some places around the country for its high potency and special psychoactive effects.
The Future of the CBD Industry
The CBD industry is evolving rapidly and is expected to continue its rapid growth as more studies uncover the compound’s health benefits and potential uses. Companies interested in capitalizing on this trend should consider following some of the ideas and approaches the companies discussed above have implemented.
The global CBD market is expected to reach a total value of $47.2 billion by 2028. This industry contains hundreds of businesses, so companies must stand out by introducing unique and exciting products that help meet consumer needs in different ways.
If you are interested in purchasing new and exciting CBD products, please browse our selection of products at Freedom Health CBD.